We have talked here about POS in the context of print, but it is of course increasingly becoming digital. Since the late 2000s, interactive kiosks have replaced many types of traditional print displays. Digital signage and interactive kiosks promote new [...]
Costs are obviously going to be effected by volume, scale and the materials used. But at the end of the day the most expensive example of POS might not be the best. It’s creativity that is key here. To determine [...]
Storied window displays that combine art with apparel and accessories while steering clear of technology will attract locals and tourists to flagship locations and meet the evolving tastes of affluent consumers. Luxury brands should examine their target audience before crafting [...]
Of course, in-store advertising is most effective with a strategy. This means to first determine where to place racks, cubes, platforms, mannequins, and especially your well-designed signage in order to best display your merchandise. High-traffic areas — doorways, cash registers, [...]
Point of sale displays come in many shapes and forms; regardless of type, they often are eye-catching and engaging. Traditional displays and signage are the most widely and commonly used in retail stores today. These types of POS displays include [...]
Research your products. Maybe gum sells well at the checkout, but maybe it doesn’t. Just because large grocery stores put it here doesn’t mean it’s going to work in all stores. What you’ll have to do is perform a split [...]
