There are two costs you'll incur when you advertise on the radio. The first is airtime--the time unit(s) your commercials are on air, typically broken down into 30-second, 60-second or 120-second segments (or spots), depending on the station. The second [...]
Measures of radio audiences The data from diaries is converted into several types of audience measure, each of which is useful for a different purpose. The main measures are: average audience reach, or cumulative audience share duration impressions frequency [...]
Most markets will have a number of stations from which to choose, most seeking to differentiate themselves by attracting different audiences. In radio, audiences are typically broken down between male and female listeners by age. When considering which station to [...]
Words As a general rule, 65 to 85 words is the limit for a 30-second commercial. However, be aware that this can vary depending on how many sound effects you use. Also keep in mind that your copy block for [...]
Once you get your commercials produced, you'll need to decide when you want them to go on the air. You can choose from two basic types of schedules. One is "run of station," or ROS. This means the station will [...]
Radio Advertisements Are Typically Sold in 30 Second Spots Traditionally, radio spots are sold and priced based on 60 second commercial spots. However, you can buy 30 second or even 10 second spots (called billboards). Unlike television, a 30 second [...]
