Companies choose to participate in an event for various reasons. Small companies may want the exposure that a live webinar can provide. A large, global company may need the face-to-face interaction that a tradeshow affords. Whether small or large, companies [...]
Many forms of marketing, including telesales, adverts and direct mail, involve some intrusion on customers which can be resented. Not so with exhibitions. Customers go to events prepared to give their time and attention and are often ready to buy. [...]
Holding your own event is a good way to show your product or service in a tailor-made setting without the distraction of other exhibitors. Holding a private exhibition often has an exclusivity that is appealing to your invited guests. With [...]
Exhibitions and events are valuable because they allow face-to-face communication and offer opportunities for networking. Exhibitions enable you to meet the people that matter to your business in one place, including existing customers, new prospects, suppliers, advisers, investors and key [...]
If you hold any personal information about customers, such as names and addresses, you must comply with the Data Protection Act. You must also ensure you don't make unsolicited calls, or send unsolicited letters, faxes or emails, to people who [...]
Results and ROI Carefully define costs and required ROI based on your campaign objectives. Use these measures not only to judge your current campaign, but also to preserve the integrity of your future work. There are NOT plenty more customers [...]
