Whether you elect to use an external agency or decide to retain PR in house, it is vital to do your research. Consider your target market(s). What media do they read, watch and listen to? Do not dare to assume [...]
How much time and money should I spend on PR? Remember PR is all about getting people to know about who you are and what you do. It will help groom perceptions and create a positive image of your company [...]
Although versatile, PR in its broadest sense (off and online), almost alone, helps SMEs manage complexity and campaign over extended periods. Its extended editorial formats allow firms to deliver multiple messages and handle “shades of grey”. Meanwhile, its ability to [...]
It’s all about the people. To build a great PR team, you need great people. This comes from playing with the dials and finding the right mix of subject experts. For example, at Porch, a home improvement network, we built [...]
Few small firms can afford the full-time services of a PR agency. Most want a monthly retainer that can run to several hundreds of pounds. With a bit of guidance and study, you should be able to manage simple press [...]
Any PR strategy needs to be well thought-out, not a scatter-gun approach. “Small businesses need to be focused and pragmatic about their PR and how they obtain publicity. Any activity — whether it be an article, an interview or a [...]
