Creating interest Journalists will only cover your story if they think it is interesting or newsworthy. News is typically: Controversial, new or surprising. Amusing or funny. Directly important to the readership (or audience). Confidential or secret. Linked with famous people [...]
Natural A new product launch. PR is not a passive discipline. You don't need to wait for something to happen before you publicise it. You can actively create PR opportunities that will get your company noticed. The launch of [...]
The best way to make your PR effective is to find out what journalists want and to provide it. What makes a good news story depends very much on the publication. In the trade press, a sales story, a product [...]
Some business people become well-known figures in their own right, such as James Dyson, the inventor and entrepreneur. Becoming an authority in your field is an excellent way to publicise your business. It's not all about news. You can also [...]
Becoming an active member of your local Chambers of Commerce or any other business groups that will increase your prominence. Go for committee positions, offer to speak at events, look after stalls at conferences. Maximise your chances of meeting your [...]
Bad publicity is never welcome. But it's how you handle adverse publicity that could be the making - or breaking - of your business. Thinking that bad publicity won't happen to you isn't an option. If you plan and prepare [...]
