Measuring the value and impact of PR is an essential part of our work, and admittedly, one of the hardest. In today’s guest post, Hugh Anderson talks about the evolution of measuring PR. He also suggests simple metrics to get [...]
What Is Influencer Marketing One definition of influencer marketing is: the process of developing relationships with influential people that can lead to their assisting you in creating visibility for your product or service. This type of marketing depends on your [...]
Many business people dread doing interviews with the press. Do them well, however, and you will get valuable coverage for your company. Always be friendly and helpful when a journalist requests an interview. Don't, however, feel pressurised into responding then [...]
Two simple principles produce a good press release. First, the subject matter has to be genuinely interesting and relevant; second, you have to present it in the right way. Most PR is geared towards generating good (and free) publicity in [...]
Whether you hire an outside firm to do public relations for your small business, or do it all in-house, being effective in public relations requires making decisions that fall within appropriate ethical and legal boundaries. Ethical practices must consider the [...]
Why do stories work? It turns out, using storytelling in PR and marketing has a scientific basis. Storytelling is an effective way to communicate. And by “effective” I mean it brings about change in our audiences. Leo Widrich of Buffer [...]
