The reason for outsourcing referral marketing is to overcome some of these challenges. A good referral partner will have deep expertise and their team will work with you to make it resonate for your customers. They will have customisable solutions [...]
Testing different types of rewards and levels of reward can have a major impact on the success of a referral programme. Whilst the rewards aren’t usually the primary driver of a referral, if you get them wrong then your customers [...]
There are 5 main metrics that you’re going to want to pay attention to, Participation Rate the first one is your participation rate. It’s not rocket science, your participation rate is your average number of monthly users that are taking [...]
For some businesses, referral represents the largest online channel for their business. Dropbox manage to acquire 60% of their customers from their referral programme1. giffgaff, the UK mobile phone company, claim referral accounts for 35%2. These businesses achieved this level [...]
Once you've got a sponsorship deal, there are many ways to maximise the exposure it can give your business. Develop a marketing plan with those you are sponsoring and make sure they have your logo and company information to include [...]
When you sponsor something, you are establishing an association with another organisation or event. That connection must make sense to your customers and enhance your reputation. Do your homework and make sure that what you sponsor is not going to [...]
