Truthfully, you’ve got quite a few options for actually implementing your retargeting. There are tons of third-party platforms to do web and social retargeting, such as PerfectAudience, Us, Retargeter, Bizo, and many more. You can also do retargeting through specific platforms like Facebook, Twitter, and LinkedIn.
While each platform you use to implement your ads will be different, there are some advantages and disadvantages for choosing ones that serve up social media ads or elsewhere on the web. Social media retargeting often works well since people are more likely to share, reply, and discuss your content on one of these well-known platforms. They are also can see the ads are posted from a real account, as opposed to a small web banner ad with little text that could be posted by anyone. That being said, web retargeting works well for impressions since the ads follow your targeted audience throughout the internet, not just on a few specific social media sites.
Want to see how setting up a remarketing campaign is like? We’ll walk through a step-by-step process on setting up a retargeting campaign and measuring its success.