Where site retargeting tries to convert previous visitors, search retargeting aims to attract new visitors.
Online marketers can use keyword data to target consumers based on their search or pay-per-click history. Company ads are displayed to the consumers who looked for specific information in a search engine.
Search retargeting finds customers that have never been exposed to your company website, which makes it a powerful prospecting tool. This technique allows online marketers to segment visitors into very specific groups based on their search keyword data.
Even if it contains the word “retargeting”, search retargeting is very different from the other types mentioned. While all the others are ways of getting users that you have somehow came in contact with (either they visited or subscribed to your website), search retargeting allows you to reach highly potential, entirely new customers for your business.
Search retargeting allows you to show your ads to users who have previously searched for keywords that are related to your business, but have never visited your website. For instance, if you have an online shoe store, your ad could appear to users who have searched for “high-heeled shoes” or “Red shoes”.
Search retargeting is a great way to reach users beyond their initial search. Because it targets recent interest, it’s also highly effective. Ads can be displayed both on Facebook and the web.
Now, back to you. Are there any other types of retargeting that you know about? What else would you want to know about each type?