Project Description

Brand

Old Trafford is a football stadium located in Old Trafford , Greater Manchester , in the North West region of England , and the home of Manchester United . With a capacity of 76,000 it is the largest club football stadium (and the second largest football stadium overall after Wembley Stadium ) in the United Kingdom , and the 11th largest in Europe. It is approximately 800 meters (0.5 mi) from Old Trafford Cricket Ground and the adjacent tram stop. Nicknamed “The Theater of Dreams” by Sir Bobby Charlton , Old Trafford has been United’s home since 1910 and part of my role at the club has seen em focus on pushing matchday tickets, memberships, season tickets and hospitality packages.

Marketing

An exciting and innovative project to work on featuring digital marketing across SEO, PPC, Email, Social and Paid Social ads.  All were used holistically to drive acquisition and retention strategy’s, traffic and sales ROI.