Web retargeting banners are the combination of tailored messaging and targeted ad placement. Targeted display ads are bought via ad exchanges and served on news sites, blogs, and other locations online—wherever your customer might be browsing. Web retargeting works well for e-commerce, tech B2B, media and entertainment, and generally any brand interested in engaging current or prospective customers online. It’s a strong foundation for any retargeting program.
CHECKLIST TO GET STARTED:
Have you built out your customer base?
Retargeting works best when you have at least 500–1000 monthly site visitors.
Do you have navigation that gives your site structure?
Functional navigation helps to promote accessibility, provide information about your business, and make it easy to create targeted audience segments down the line.
Do you have creative resources for retargeting ads?
Your retargeting ads should be on-brand and relevant to your campaign. Some platforms, including Us, offer services to help you easily create ads in the most popular sizes.
Do your ads meet network guidelines?
Many of the largest ad inventory sources, including Google and Facebook, have strict guidelines about the content that can be advertised across their networks. Make sure your content is suitable to maximize exposure on the most popular sites and channels.
Can users access your privacy policy from their ad landing page?
Industry regulations require that your privacy notice be accessible on every page your pixel is placed. A detailed privacy policy helps promote transparency, and lets users know how their information is being used.