There's a common misperception that telesales and telemarketing are one and the same thing: telephone calls received at inconvenient times from callers who know nothing about your business or industry, attempting to sell you something you don't feel you need. [...]
Many businesses use telephone marketing to communicate with their customers. Any firm that sells direct usually handles enquiries, gives quotes and takes orders over the phone. Small firms that target business customers can use the telephone to call sales leads, [...]
If you’ve got something to talk about — a new product, an event or an area of expertise — then it’s well worth approaching your local radio stations to see if they would like you to come in and do [...]
The other cost after air time is is the production cost, or the price for producing the commercial. Some stations will include production as an added-value option and incentive to advertise on their station. But be sure to consider your [...]
Once you’ve developed different versions of your ad, design a media test plan that puts those messages in front of your target audience. A test phase typically involves six to 10 stations, chosen by format and time of day to [...]
Buyers who respond to radio ads can be high value customers, spending a median $59 per purchase compared to a median $40 per purchase for TV informercial buyers. Marketers will have to measure the effectiveness of their own campaigns by [...]
