What is Cinema Advertising?
There are more than 750 cinemas and 3,800 cinema screens in the UK. If you want to be seen on the big screen by high-spending young people and families in your area, you can book time locally and link your [...]
Public Relations – Measuring
Measuring the value and impact of PR is an essential part of our work, and admittedly, one of the hardest. In today’s guest post, Hugh Anderson talks about the evolution of measuring PR. He also suggests simple metrics to get [...]
Public Relations – Blogs and Influencers
What Is Influencer Marketing One definition of influencer marketing is: the process of developing relationships with influential people that can lead to their assisting you in creating visibility for your product or service. This type of marketing depends on your [...]
Public Relations – Radio Interviews: Tips
Many business people dread doing interviews with the press. Do them well, however, and you will get valuable coverage for your company. Always be friendly and helpful when a journalist requests an interview. Don't, however, feel pressurised into responding then [...]
Public Relations – Press Release: Tips
Two simple principles produce a good press release. First, the subject matter has to be genuinely interesting and relevant; second, you have to present it in the right way. Most PR is geared towards generating good (and free) publicity in [...]
Public Relations – Legal
Whether you hire an outside firm to do public relations for your small business, or do it all in-house, being effective in public relations requires making decisions that fall within appropriate ethical and legal boundaries. Ethical practices must consider the [...]