When you sponsor something, you are establishing an association with another organisation or event. That connection must make sense to your customers and enhance your reputation. Do your homework and make sure that what you sponsor is not going to [...]
Sponsorship is the financial or in-kind support of an activity, used primarily to reach specified business goals. According to IEG’s Complete Guide to Sponsorship, "Sponsorship should not be confused with advertising. Advertising is considered a quantitative medium, whereas sponsorship is [...]
Local sponsorship is good for business Football in a goalSmall firms can get good publicity and create valuable goodwill by sponsoring a local team, event or good cause - and it doesn’t have to break the bank, as business writer [...]
Sponsorship offers the possibility of achieving several goals at once. According to Schmader and Jackson in their book, Special Events: Inside and Out, a company can benefit from sponsorship in many ways, such as: Enhancing Image/Shaping Consumer Attitudes Often [...]
Plan your cinema campaign and engage cinemagoers at every stage of the cinema experience. Choose to engage and entertain our audiences through bespoke advertising opportunities before, just before, during and after the films. Before. Engage with cinemagoers through cinema [...]
Cinemagoers are active, out and about, spending time with friends and family, hungry for new ideas and shared experiences. Old or young, they set aside time to indulge in their passions and have the disposable income to do so. Just [...]
