Guerrilla Marketing Formats... Ambient marketing Ambient communication is a complex form of corporate communication that uses elements of the environment, including nearly every available physical surface, to convey messages that elicit customer engagement. It is a compile of intelligence, flexibility [...]
Guerrilla Marketing Problems. Mysterious messages can be misunderstood. There’s often an air of mystery to guerrilla marketing campaigns, and while it’s this sense of mystery that can often propel a campaign’s attention and notice, the lack of clarity can also [...]
Reasons to do Guerrilla Marketing. Guerrilla marketing has some advantages and disadvantages. Take both into consideration before choosing to move forward with a campaign. Pros of Guerrilla Marketing Cheap to execute. Whether using a simple stencil or a giant sticker, [...]
Guerrilla Marketing Objectives. By definition, guerrilla tactics are fundamentally different than traditional marketing messages. Thus, guerrilla marketing messages have the ability to stand out among the endless barrage of marketing that consumers see on a daily basis. Standing Out [...]
What is Referral Marketing? Referral marketing goes by many names including “Refer a Friend”, “Introduce a Friend”, “Incentivised referral” and “Member get Member”. At its core it is about incentivising your existing customer base to encourage their friends to come [...]
The History of Guerrilla Marketing. Agencies struggled to make an impression on consumers and consumers were tired of being marketed to. It was time for a change. In 1984, marketer Jay Conrad Levinson introduced the formal term in his book [...]
