First up to bat is site retargeting, the oldest and most common form of retargeting. It works by appealing to consumers who visit the company website or e-commerce store but don’t convert (i.e. spend money) on their first visit. The [...]
Retargeting helps you convert window shoppers into buyers, bringing users back to your site so they can make or complete a purchase. Prospecting is a way to bring in net new customers to continue to feed and grow your retargeting [...]
Make sure you’re getting the most out of your retargeting campaigns by creating a culture of testing and optimization to drive your marketing strategy forward. When developing creative, try using a subset of ads with different CTAs, color schemes, or [...]
Once you’ve started collecting data, implement smart strategies to get these potential customers to convert. Retarget site visitors with ad messaging and creative that will resonate. This is when your audience segments come into play: you can customize your ads [...]
When you set up your retargeting campaign, you’ll automatically start collecting valuable information about your customers. Visitors leave a history of intent data while browsing your site that reveals a wealth of information about their interests and buying behaviors. As [...]
Social networks give brands a direct line to extremely engaged consumers. Retargeting on social gives you access to some of the largest audiences online and lets you take advantage of native tools such as shares, likes, and comments to further [...]
