According to Forrester Research, affiliate marketing spend is expected to reach $4.5 billion in 2016, representing the third largest marketing budget behind pay-per-click (PPC) and email. Despite this growth, many marketers still struggle to accurately measure the return and overall [...]
This is one of my favourite phrases: “Management is everything.” If you launch an affiliate program or a performance marketing channel, and you don’t have intensive, competent affiliate management behind it, it’s likely not going to “gain traction” unless you [...]
Model #1: Vouchers & Coupons Vouchercodes is a site that emails members with ways to save money at the grocery store and other retail outlets. The value proposition of these sites is pretty clear; they provide visitors with access to [...]
This is one of the biggest question marks as to how and methodology. Recruiting affiliates is really easy if you know how. You have to do a lot of pro-active reaching out, contacting websites, and contacting known affiliates, doing it [...]
Factor #1: Visitors / Traffic In order to make money from affiliate marketing, you need to convert a visitor to your site to a paying customer for your merchant partner(s). Obviously, the more visitors you have (i.e., the greater the [...]
Affiliates receive credit for a conversion by placing a cookie on the computer of visitors they send to a merchant site, allowing the network to attribute sales to specific partners. Many merchants will give credit for a sale to an [...]
