If you’re unfamiliar with the term, segmentation is the practice of splitting up your email list into more targeted groups. In dividing your list in this manner, you give yourself the ability to send more targeted communication. Some customers want [...]
One way to build up your email reputation, and thus improve your email delivery, is by sending your emails at a consistent frequency. If you send emails at erratic times of the day, week or month, you may cause your [...]
A critical step in creating HTML is making sure what you’ve designed and coded shows up in your subscribers’ inboxes. Even if your HTML email displays like you want in your own email program, some recipients aren’t able to view [...]
Acquisition Emails These emails are dependent on interesting visuals (think: e-commerce product photos, etc.). Clear, well-cropped images are a must. Email images should have descriptive summaries, since clients often block images. Make it easy for a reader to get to [...]
If you send email campaigns for long enough, you’ll eventually run into spam-filter issues. Innocent email marketers who send permission-based emails to people who requested them still get spam filtered all the time. Unfortunately, there’s not a quick fix. However, [...]
