Deciding where to focus your social media energy can be a confusing process, as time is short and resources are limited. It's easy to get distracted by the buzz and articles touting the next big thing that brands "must do." [...]
Monitor and listen: Monitor social channels as frequently as you can. Utilize services that will help push notifications to you so you can ensure you're not missing meaningful conversations across the web. There are countless apps for Twitter and Facebook [...]
Crisis management We hope that we're never faced with a crisis as a business, and social media can add an extra layer of complication to such a situation. A real-world incident can be amplified by social networks, casting a shadow [...]
It's a pretty natural human reaction to complain when something doesn't go our way. In the past, we might simply have vented our frustration to a couple of friends. Now, we turn to Twitter and Facebook. A much larger audience [...]
Not all customers will address you directly, however, so it helps to be listening. Always make sure it's clear and easy for people to easily contact you. It may help prevent a Twitter rant or an upset Facebook update. Some [...]
At no other time in history have businesses had more access to customers at scale than they do now, and product development stands to benefit from this perhaps more than any other group. Input from social media, though, can be [...]
