Track your performance Unlike print and traditional direct marketing, email marketing allows you to track how many people opened your email campaigns and see exactly what they clicked. Watching your stats is a—sometimes obsessive—thrill, and reports give you lots of [...]
Automated emails deliver information to your customers right when they need it, in a way that’s efficient for you and your team. Send a series of emails to introduce your new customers to your company, share product recommendations based on [...]
If you’re unfamiliar with the term, segmentation is the practice of splitting up your email list into more targeted groups. In dividing your list in this manner, you give yourself the ability to send more targeted communication. Some customers want [...]
One way to build up your email reputation, and thus improve your email delivery, is by sending your emails at a consistent frequency. If you send emails at erratic times of the day, week or month, you may cause your [...]
A critical step in creating HTML is making sure what you’ve designed and coded shows up in your subscribers’ inboxes. Even if your HTML email displays like you want in your own email program, some recipients aren’t able to view [...]
