Introduction So you’ve seen some content marketing team structures and the different job titles you might hire for. What do these people do? And how do you hire the right people for the roles? To get you started, here are [...]
Startup, Marketing Team of 1, Little-to-No Content Marketing Budget When you’re a solopreneur or have just one person dedicated to marketing, it’s pretty clear who runs content marketing — you’re a full-funnel marketer. In terms of your content marketing responsibilities, [...]
When planning, it’s important to decide what you want to accomplish before you decide how you’ll accomplish it. So we start with your objectives for content marketing. I’ve broken the process into steps so it’s easy for you to see [...]
Consumers have shut off the traditional world of marketing. They own a DVR to skip television advertising, often ignore magazine advertising, and now have become so adept at online “surfing” that they can take in online information without a care [...]
