Once you know what kind of content you will create, you need to establish the process for creating it. Your content execution plan should be a step-by-step map oh how an idea turns into a finished product. This plan adds [...]
Entertain Competitions Games and Gamification If your content marketing includes education, entertainment, or social causes, how can you turn your content into a game? Games are terrific for engagement with an interactive element. Quizzes Quizzes complement courses super well and [...]
Introduction Social media is one of the primary vehicles for a content marketing campaign—especially the more entry-level, entertaining pieces. There are three tiers of social media promotion for your content: Owned: Sharing your content on the brand’s own social media [...]
Introduction The good thing about content marketing is that once you have the right person (or people) on your team to do it, you’ve got just about everything you need, save some of the basic tools and technology you need [...]
Introduction Now that you’ve established your goals and target audiences, you should be able to lay out the types of content that will help you reach both. Here are examples of content that might helps you achieve specific content marketing [...]
Set up content management… Who decides on and assigns topics? How far in advance? Does this person maintain the editorial calendar or does the person producing the content? You may have one managing editor who does this, or you may [...]
