Links were the first major “Off-The-Page” ranking factor used by search engines. Google wasn’t the first search engine to count links as “votes,” but it was the first search engine to rely heavily on link analysis (or the Link Graph) [...]
Authority – Is your site an authority? Is it a widely recognized leader in its field, area, business or in some other way? That’s the goal. No one knows exactly how search engines calculate authority and, in fact, there are [...]
Think of it as an editorial calendar for your web site. You must PLAN on creating keyword sensitive content on an ongoing basis that adds to the user experience If you keep up with the latest in online marketing news, [...]
While basics of SEO like the most efficient ways to build links to drive search engine rankings have changed in recent years (and content marketing has become increasingly important) what many people would think of as more “traditional SEO” is [...]
Years ago, everyone saw exactly the same search results. Today, no one sees exactly the same search results, not on Google, not on Bing. Everyone gets a personalized experience to some degree, even in private browsing windows. Of course, there’s [...]
The first step in search engine optimization is really to determine what it is you’re actually optimizing for. This means identifying the terms people are searching for (also known as “keywords”) that you want your website to rank for in [...]
