Part of the beauty of online marketing is that you can measure nearly everything you do. Before you dive in, however, keep in mind that measurement is only effective if you know what to measure and why. Collecting data from [...]
Why does my company need social media? Whether you are running a small, local operation, or heading a global, enterprise-level effort, the statistics above make it clear: Your customers are online. They are interacting in social channels with their friends, [...]
For businesses, the shift in web consumerism and accompanying rise in social media brings both opportunity and responsibility. The sheer amount of data that customers make available through social media alone has web marketers jumping for joy. The real magic, [...]
Track your performance Unlike print and traditional direct marketing, email marketing allows you to track how many people opened your email campaigns and see exactly what they clicked. Watching your stats is a—sometimes obsessive—thrill, and reports give you lots of [...]
Automated emails deliver information to your customers right when they need it, in a way that’s efficient for you and your team. Send a series of emails to introduce your new customers to your company, share product recommendations based on [...]
If you’re unfamiliar with the term, segmentation is the practice of splitting up your email list into more targeted groups. In dividing your list in this manner, you give yourself the ability to send more targeted communication. Some customers want [...]
