LinkedIn is one of the more professional social media marketing sites. LinkedIn Groups is a great venue for entering into a professional dialog with people in similar industries and provides a place to share content with like-minded individuals. Encourage customers [...]
Pinterest is the latest in social media marketing trends. Pinterest’s image-centered platform is ideal for retail, but anyone can benefit from using Pinterest for social media purposes. Pinterest allows small businesses to showcase their own product offerings while also developing [...]
Google+ is the new Facebook competitor, and it promotes the same fun, casual atmosphere. On Google+ you can upload and share photos, videos, links, and view all your +1s. Also take advantage of Google+ circles, which allow you to segment [...]
Founded in 2006, Twitter's 140-character bite-size updates have transformed the world's access to real-time information. Its simple interface allows for sharing anything from breaking news to sports, to great content, to worldwide politics. In a time when we're oversaturated with [...]
Facebook’s casual, friendly environment requires an active social media marketing strategy that begins with creating a Facebook Business Fan Page. You will want to pay careful attention to layout, as the visual component is a key aspect of the Facebook [...]
Deciding where to focus your social media energy can be a confusing process, as time is short and resources are limited. It's easy to get distracted by the buzz and articles touting the next big thing that brands "must do." [...]
