Making a mailshot from concept to final artwork takes time. To ensure the process goes smoothly, break down the jobs into stages. The style of photography, the weight of the paper, the words on the page, the colour of the [...]
ail Pack This is the workhorse of any direct-mail sales effort. It’s been around for a hundred years, and the experts have been working at fine-tuning its appeal for 50 years. Many direct-mail campaigns consist of nothing more than a [...]
With direct mail, there are two key variables – who you target (your mailing list) and what you send them (your mailshot). Of these, the mailing list is by far the most important factor.You must target your message at those [...]
Need fifty new sales leads this month? Looking for your existing customers to spend £10 more per order over Christmas? Before you start your marketing, you should be clear on what you’re trying to achieve. Keep your objectives specific, measurable, [...]
Direct mail, is used to refer to communications sent to potential customers or donors via the postal service and other delivery services. Direct mail is sent to customers based on criteria such as age, income, location, profession, buying pattern, etc. [...]
First things first: This is nowhere near a comprehensive guide to blogging. There are dozens of good books written about creating, growing, and maintaining a blog, and if you're interested in going down that path, we'd recommend you find a [...]
