Design and print Target as precisely as possible As well as improving the commercial performance of your campaign, excellent targeting drives environmental performance. Mis-targeted mailings are inevitably a waste of materials. Work hard with your mailing data to ensure you [...]
Take advantage of creative copy Since your insert is going inside a publication, you can be confident that your customer is happy to read good copy – so seize the opportunity! Your headline is critical – so craft it [...]
Delivery of inserts Book in your delivery in advance Ensure that you book in the delivery of your inserts at the bindery, stating the following information: Number of pallets to be booked in Total quantity of supplied material Publication title [...]
Below is by no means an exhaustive list of insert types and new formats are being developed by suppliers and publishers all the time – so always conduct your own research to find out what is possible for your insert [...]
Overview Accurate, productive briefings between the client and their media agency, creative agency and printer are crucial to achieving a campaign with efficient production, a successful execution and a positive ROI. Agree everything in detail, in writing All agreements should [...]
booking in writing Once the campaign is agreed and signed off by the client, the media buyer confirms the booking in writing with the relevant media owners, exclusive of the over’s required by each publication. Exclude overs The client does [...]
