Despite e-commerce’s surge, some 90 percent of what people buy still comes out of brick-and-mortar stores. And when it comes to consumer-packaged goods, that figure is even higher. A recent study by Kantar Worldpanel predicted it may take another decade [...]
With 84 percent of consumers relying on their mobile devices while in stores to search for sale items, compare prices, find gift ideas, read product reviews or check items off their shopping lists, retailers and store owners should be responding [...]
We have talked here about POS in the context of print, but it is of course increasingly becoming digital. Since the late 2000s, interactive kiosks have replaced many types of traditional print displays. Digital signage and interactive kiosks promote new [...]
Costs are obviously going to be effected by volume, scale and the materials used. But at the end of the day the most expensive example of POS might not be the best. It’s creativity that is key here. To determine [...]
Storied window displays that combine art with apparel and accessories while steering clear of technology will attract locals and tourists to flagship locations and meet the evolving tastes of affluent consumers. Luxury brands should examine their target audience before crafting [...]
Of course, in-store advertising is most effective with a strategy. This means to first determine where to place racks, cubes, platforms, mannequins, and especially your well-designed signage in order to best display your merchandise. High-traffic areas — doorways, cash registers, [...]
