Poster Ads – Measurement
How to measure the effectiveness of poster ads... No. 1 Use Ad-specific Sub-domains A sub-domain is a section or small portion of a domain identified by a name or number before the main domain in a URL. In an [...]
Poster Ads – ROI
How you measure ROI (return on investment) of outdoor advertising is crucial when calculating the bottom line impact of marketing and advertising strategy. Many advertisers combine multiple media outlets in a unified advertising strategy, including online, radio, television, email blasts, [...]
Poster Ads – Costs and Buying
How much will it cost? That’s up to you! There are so many different panel types and sizes to chose from – on the outside and inside of buses, at supermarkets and shopping malls and on billboards. But don't let [...]
Poster Ads – Timings
One of the key considerations for any outdoor advertising campaign is the length of time the audience will have to view the ad. A roadside billboard has to convey its message in seconds, while other sites, such as station platforms, [...]
Poster Ads – Creative
So what makes a good outdoor ad? There are certain rules when it comes to creativity — the message should be concise, unlike a press ad. Eight words maximum is a good rule of thumb. It’s also good to use [...]
Poster Ads – Formats
Which outdoor format is best for me? With so much choice, identifying an outdoor advertising format that will work best for you can be difficult. Because there are a range of formats from bus advertising to billboards and Point of [...]