When buying a TV campaign, it is important to think about your ‘phasing’ or ‘flighting’ strategy and also the ‘laydown’. These determine how you buy TVRs across the weeks of the year and also the weight of ratings that you [...]
All communication channels are valuable and worth exploring, be they sandwich bags, shelf-wobblers or a major sports sponsorship. After all, people lead multi-media lives. But every medium has its own qualities and strengths, and many media work better when paired [...]
An overview of how TV advertising is traded in the UK, plus some of the parameters that can go into the making of a deal. The majority of television airtime deals are agreed for a 12 month period and involve [...]
This section talks you through the formulae required to calculate the cost of your airtime and how many Television Ratings you can afford to buy. When it comes to buying airtime, you need have an understanding of what the TV [...]
TV advertisers can develop strategies that focus on a particular hours of the day, days of the week, or months, depending on their product or service and the viewing habits of their target audience. Seasonal considerations Many factors influence [...]
There are a host of reasons why brands might not want to hit the whole country with a single message at the same time. Here is the top line on how TV can be bought on a regional basis across [...]
