Many businesses use telephone marketing to communicate with their customers. Any firm that sells direct usually handles enquiries, gives quotes and takes orders over the phone. Small firms that target business customers can use the telephone to call sales leads, give quotes and arrange appointments
Telephone marketing, or telemarketing, can offer several advantages over other forms of marketing. Unlike mobile phone marketing which sends advertising messages, you talk to the customer directly and can ask questions to gauge their interest, find out what their needs are and answer queries and objections.
Telephone sales calls to people at home, however, are often seen as an unwelcome interruption. If you are targeting consumers, you should think carefully before you use telemarketing. You risk alienating customers and you could damage your company’s reputation.