Local advertisers love radio. It reaches the right people, in the right numbers at the right time. Car dealerships, for instance, can advertise during the rush hour and retailers can promote special offers in the run-up to the weekend.
People listen to radio ads. Listeners just don’t change radio stations in the same way that viewers flick through channels on the TV. This makes commercial radio an ideal medium for small businesses to reach out to new customers.
Local radio stations are often an important part of the community and businesses that advertise on air can benefit from that connection. Moreover, listeners are loyal and often see their favourite station as a kind of friend. That warm feeling can extend to the regular sponsors and advertisers.
With frequent airing of a radio commercial and listeners tuning in for hours at a time, it is possible to build a strong presence on the radio. The human voice is a powerful selling tool, conveying emotion and authority.
Promotions and offers work well because radio drives response. In fact, many listeners are also online and radio can be a great way to get people to go to your website.
Production of radio ads is relatively low-cost and fast. The script should be catchy and memorable, there should be a clear call to action and a good tag line or jingle. Air time can usually be bought in cost-effective packages and most radio stations offer all-in deals, which include production of the radio advertisement.