Advertising in the press and in directories can be an affordable and effective marketing tool for small businesses. Advertising offers a targeted way of spreading the word about your business to large numbers of people.
There are thousands of different publications. These include national newspapers, regional dailies and weekly papers, free and paid-for local papers, general interest magazines, special interest magazines, trade, technical and professional magazines and in-house magazines. Most people have local directories and also use online directories such as Yell to source local services. Many areas also have local lifestyle publications that are delivered free to targeted postcodes.
- 2,600 magazines are sold every minute of every day in the UK.
- There are currently over 3,300 consumer magazines to choose from.
- On average, each magazine is actually read for a total of 50 minutes.
- 80% of all women and 67% of all men regularly read a consumer magazine.
- Each magazine is picked up 5.4 times before it is finished with.
- Consumer magazine sales have increased by 4.3% over the past 5 years and the average UK adult now purchases almost 30 magazines each year.