Outdoor advertising is a form of advertising that targets customers when they are outside their homes. It can complement or be an alternative to broadcast, print or online advertising, reaching consumers while they are ‘on the go’.
Outdoor Advertising is flexible and can be easily tailored to reach a specific target audience based on their travelling habits. Businesses of all sizes can thus use the urban space in a creative way to promote their message across a variety of forms:
- Billboards – both traditional and digital format
- Street Furniture – bus shelters, telephone booths, news-racks
- Transit Advertising – placed on anything dynamic, such as buses and taxis
- Alternative Formats – non-traditional places, like bicycle racks
Outdoor advertising generally has a wide reception. It can reach both the desired audience of a specific product and a more general public, expanding a brand’s visibility and attracting new customers. For example, a bus stop panel can lure a wide range of inquiring eyes, from wealthy tourists and high earning professionals to families and youngsters.
If you need to make a big impact in your local area, outdoor advertising can raise your company’s profile and deliver results. Poster ads put your message right in front of your potential customers.
While some traditional advertising media are in decline, outdoor is growing. It works because it is seen by everyone who leaves their house.
Poster advertising is highly prominent and does not require the consumer to do anything to access it. You don’t have to tune in or click onto it or turn a page. At the same time, most people regard it as less intrusive than other methods of advertising. Indeed, a lot of outdoor advertising engages the consumer, providing colour, humour and insight. In locations where it sits in front of a captive audience — on public transport or at waiting places, for instance — it can even be seen as a welcome distraction.