Internet radio is the fastest-growing medium of today, allowing you to add visual aid to your radio campaign. We believe the future for radio is to continue to provide a multi-platform consumer experience, and Radio Airtime Media aims to deliver excellent advertising to consumers whilst listening to online radio.
An increasing number of people are abandoning their old radios and listening to their favourite stations via the internet: 16.9 million adults in Britain now say that they have listened to the radio online, according to the latest survey from Radio Joint Audience Research (Rajar). Online personalised jukeboxes, such as Last.fm, Spotify or MyClassicfm, have millions of fans listening to free music which is funded by advertising spots. The medium will continue to grow as consumers switch from listening at laptops to their mobile or smart phone, or tablet device whilst on the move.
Digital platforms offer a new level of flexibility that deepen the relationship between audience and advertisers through ad-funded programming, advertising and sponsorship, whilst delivering quality targeted listeners who visit particular online stations depending on their lifestyle or mood. Don’t forget that advertising on online radio also allows you to target an international audience!