There are two costs you’ll incur when you advertise on the radio. The first is airtime–the time unit(s) your commercials are on air, typically broken down into 30-second, 60-second or 120-second segments (or spots), depending on the station. The second is making the ad.
The possibilities are endless, and the only way to really know how much your advertising campaign is going to cost is to get in touch with us for an airtime or creative quote.
If you want additional production bells and whistles, a celebrity voice, or to create a campaign with a variety of different advertising elements – including in multiple languages – this will all affect the price.
To give a very rough perspective, a week-long campaign that uses a 30 second ad (minus production costs) could cost anything from:
- £500 on a local station
- £2,500 on a regional station
- Upwards from £10,000 on a national station
Radio is a medium that relies on repetition. You’ll need to spend a certain amount before you begin to see any worthwhile results. You can expect to spend approximately $2,000 per week in a regional market and at least $3,000 with a larger metro station. Spending any less on your campaign is a waste of money; you simply won’t be able to get the repetition required to generate a result.