If you talk to a sales representative from a radio station or TV channel, they will tell you that print newspaper ads are dead. While print is down and some newspapers have ended or limited their print editions, tens of millions of people still read newspapers every day, and even more so on Sunday. Leaving aside the national papers, there are many local papers which are read by several hundred thousand people each day.
Average Daily Circulation (M-F) Of Major Daily Local Newspapers (Alliance For Audited Media)
- Denver Post 213,800
- Houston Chronicle 231,200
- San Diego Union-Tribune 192,800
- Philadelphia Inquirer 184,800
While your local newspaper might not be as popular as the papers listed above, the paper is probably read by tens of thousands of people a day.
| Publication | Circulation | B2B day | Ratecard /cm | Min size | /line |
| (approx) | |||||
| Sunday Times | 1.0m | Sun | 85 | 3×1 | 20 |
| Daily Telegraph | 0.5m | Mon | 25 | 3×1 | 15 |
| Daily Mail | 2.0m | Mon | 75 | 2×1 | 23 |
| Daily Express | 0.6m | Mon | 40 | 2×1 | 18 |
| The Mirror | 1.1m | Mon | 60 | 1×1 | n/a |
| The Sun | 2.7m | Sat | 100 | 1×1 | n/a |
| Daily Star | 0.7m | Tue | 40 | 2×1 | n/a |
| London Evening Standard | 350k | Mon | 35 | 3×1 | n/a |
| London Evening Standard with Metro series | 350k | Mon | 60 | 3×1 | n/a |
| Manchester Evening News | 150k | Fri | 65 | 3×1 | n/a |
| Manchester Evening News with Metro series | 310k | Fri | 90 | 3×1 | n/a |