Which outdoor format is best for me?
With so much choice, identifying an outdoor advertising format that will work best for you can be difficult.
Because there are a range of formats from bus advertising to billboards and Point of Sale, we are in a great position to help you decide which format or combination of formats will deliver the most effective campaign for you.
Billboards
Mobile, affluent and connected these ‘UrbanOuts’ are in full-time employment living in urban areas, regularly commuting at least 3 hours per week. Time pressured and light consumers of traditional media, they are often hard to reach.
The ‘My Billboard’ research study showed that this audience notice billboards far more than anything else, with them being top of mind. Viewed as a welcome interruption to their daily commute, they are in an optimistic mindset towards advertising seeing it as bringing positive colour to the streets and a diversion from boring journeys.
Whilst out-of-home and during their regular commute they develop a familiarity with this main city media, perceiving it as honest, basic and fundamental (My Billboard study). Part of their everyday life they are personified as a friend or a neighbour, used as signposts to direct friends, often developing a personal affinity with one site in particular.
6-sheets
Young urban adults and suburban families regularly frequent the high streets and town centres, with 74% saying they go to their local high street often. A mix of retail shopping and leisure (in coffee shops and restaurants) are the main activities for this audience. Research shows that 18-34 year olds are the most habitual, in particular visiting leisure destinations such as pubs, restaurants and cinemas with their friends. With the average time spent in the high street 1 hour and 27 minutes per visit 6-sheets drive frequency of message, often influencing purchase decisions and behaviour. Always on 24/7 they are the ideal medium for reaching today’s moving population whilst shopping or participating in leisure activities
48 Sheets
Whether your campaign requires one targeted billboard location, or full-on national coverage, 48 sheets will be able to meet your brief. The classic billboard never goes out of fashion, and these days there are many possibilities to really get innovative on this 3m x 6m canvas. Creative potential aside, 48 sheets deliver consistently high audience and will always get your brand noticed.
They come as static, prismatic or scrolling boards with the highest illumination levels in the market. Many 48 sheets have been converted to High Definition (HD) sites in recent years, which means they are posted in one piece of lightweight printed vinyl. The material is 100% recyclable, resulting in a reduced impact on the environment. It also offers increased efficiency in terms of posting and site maintenance. Above all HD billboards deliver a flawless end result for the advertiser.
96 Sheets
96 sheet billboards are two 48 sheets side by side. If your message needs a big platform. Illuminated, prismatic or static sites in high profile locations will maximise the impact of your outdoor campaign.
240 Sheets
240 sheets are made up of 5 x 48 sheet billboards in a row. They are the largest billboard format available in the market and have huge creative potential, not to mention impact and audience delivery for your campaign.
Platinum Squares
Platinum Squares are now a firm fixture on outdoor media plans. Similar to a 96 sheet, the Platinum Square is made up of two 48 sheets, one on top of the other. Creatively these formats have been used for some of the most eye-catching (and award winning) outdoor campaigns of recent years and are in exclusive high profile Dublin city centre locations.
Europanels
A popular format in Europe, Europanels are slightly smaller than a traditional billboard. High illumination levels and exclusive locations in main cities allow these formats deliver strong audience levels.
Digital
Diverse portfolio of digital screens offer unrivalled flexibility for targeted multiple messages, interactive campaigns, links to social media, live feeds and immediate editorial; or simply showcasing dynamic content.
Providers offer broadcast solutions across Airport, Rail, Retail and Roadside portfolios; giving brands the perfect channel to engage, entertain and inform people whilst on the move.