How much will it cost? That’s up to you! There are so many different panel types and sizes to chose from – on the outside and inside of buses, at supermarkets and shopping malls and on billboards. But don’t let this choice put you off, businesses will work with you to create an effective advertising campaign no matter how big or small your advertising budget.
Most outdoor advertising is planned and bought via specialist agencies, although it is possible to deal direct with the owner of the advertising space. The key consideration in terms of choosing a site is audience measurement, or “reach”. When choosing your sites, ask about audience measurement. A good contractor will be able to tell you how many people see the site and what type of people pass by.
Many small firms don’t explore the idea of outdoor advertising because they think it’s out of their league. In fact, many people don’t realise how cost-effective it is — because big brands use it, they assume it’s too expensive.
In fact, it’s an affordable medium for almost every firm. The average cost of outdoor advertising is around £200 per week for a standard 48 sheet billboard. An ad on the side of a bus stop on a busy high street could cost about £300 for two weeks’ exposure.