Project Description
Brand
We’re proud to announce the adidas Originals range, inspired by the iconic apparel that the club wore during the 1990s.
Made up of nine pieces, the lifestyle sports collection perfectly captures the era that millions of United fans first fell in love with the club. The range celebrates some of the most memorable designs and moments from the rich and historical partnership between adidas and United.
Discussing the collection, a member of the adidas team said: “We wanted to perfectly capture the essence of the early ’90s. We delved deep into our archives and drew a lot of inspiration from magazine sales catalogues from those years and their unique aesthetic and vibe.
“Our partnership with the club goes back a long way, so we wanted to take the opportunity to really reflect on some of that history and bring a small piece of the heritage to the modern day with a retro collection that celebrates the relationship and culture that surrounds it.”
Marketing
An exciting and innovative project to work on featuring digital marketing across SEO, PPC, Email, Social and Paid Social ads. All were used holistically to drive acquisition and retention strategy’s, traffic and sales ROI.
