Point of sale displays come in many shapes and forms; regardless of type, they often are eye-catching and engaging. Traditional displays and signage are the most widely and commonly used in retail stores today. These types of POS displays include specific shelf signage, kiosks, coupon dispensers and banners. Digital signs emerged in the late 2000s and has replaced many traditional print display tactics. Free samples or enticing discounts and offers often accompany POS displays.
- Aisle signs
- Backlist displays
- Backwalls
- Barricades & Event signage
- counter displays—typically small, as they must never block line-of-sight between the clerk and the customer
- Custom ceiling signs
- Decals
- Directional signage
- Display graphics
- End caps
- floor displays (“dumps”)—commonly constructed from card stock
- Floor graphics
- Menu boards
- Panels/murals
- POP/POS
- posters—when wall space is present
- Seasonal environments
- Shelf talkers
- shelf talkers—small signage that appears next to the product on the shelf
- Standees
- Step & repeat
- Stock Displays
- Store widows
- Taxi toppers
- Trade show & meeting graphics
- Transit & shelter graphics
- video and digital signage—suspended above customers in line
- Window clings
Other in store marketing ideas include
Product Sampling
Engaging all five senses at the point of purchase
Coupon Concierge
Trained Sales Advisors engage shoppers with your coupon at the point-of-purchase
Taste Tests
Build customer loyalty by involving them in food and beverage evaluations
Brand Ambassadors
Specialized talent on-demand and ready to go to work representing your brand
Brand Patrol
Brand Ambassadors award prizes to shoppers at checkout for private brand or participating brand purchases
Grand Openings
Complete grand opening or re-opening promotions
In-Store Event Staffing
A resource pool of over 45,000 talented individuals ready to staff your events
In-Store Event Kits
Printed POP and apparel services to support your event needs