We have talked here about POS in the context of print, but it is of course increasingly becoming digital. Since the late 2000s, interactive kiosks have replaced many types of traditional print displays. Digital signage and interactive kiosks promote new products, specials, discounts, recipes and contests at and around the cash register. Interactive signage near checkout is “a smart move, since nearly 30 percent of people wait until they are in the store to decide which brand they will buy,” according to OgilvyAction’s 2008 global shopper study.
