Costs are obviously going to be effected by volume, scale and the materials used. But at the end of the day the most expensive example of POS might not be the best. It’s creativity that is key here.
To determine how much to spend on POS is difficult to put a cost on, but it is a vital channel that should not be overlooked. Maximise opportunities by working with distributors to pull together an integrated strategy.
The impact it can makes depend on the type of product it promotes.