P&L – Budgets & Growth Strategy

Geo, Product, Platform, Marketing, Customer, People, Brand & More…

I’ve 20 years experience growing eCom brands at Manchester United, Radley London & Hotel Chocolat. Managing P&Ls with £50m targets and £5m annual budgets, with traffic kpis of 40m annual visits, circa 1m orders and AOV of up to £100. Managing Objectives, Strateges, Tactics, Resource and Control through the full customer lifecycle across Capex Web Migrations, Online Trading, Marketplaces, Marketing, Brand Content, Customer Service, Logistics, Distribution & Analytics. Responsible for Presenting To Leadership; Business Cases & Reporting, RFP’s, Contracts Commercials & Legals, Forecasting and Reforcasting.