2017 – 2022

5 years within the fashion sector, working at Radley London in a role that has included Digital Marketing, Offline Marketing, eCommerce & Marketplace Trading, Brand Content, Product Owner and currently a Magento 2 Site Migration. Managing multi million pound budgets towards ROI focused international eCom and Store sales objectives across UK, EMEA, USA, and APAC. Overseeing an internal team and agencies to execute strategic acquisition and retention campaign calendars through CRO, SEO, PPC, Display, Affiliate, CDP, CRM, Email, Social, Paid Social, Influencer Refer a Friend. In addition to Direct Mail and Insert marketing campaigns. Working on Magento 1&2 platforms, using Google Tag Manager. Reporting through Google Analytics. Managing multi million £ budgets towards +35% growth.