Nobody seems to want to grasp the nettle and tackle the real underlying issue of why door drops fail from time to time and how they can be improved.

For me, it all boils down to morals.

For instance, when a potential customer gets door drop quotes, their aim is to weigh up the pros and cons associated with partnering with different companies. However, they only have the facts supplied by the company to go on which, more often than not, are provided by salespeople who are focused on one thing – to get their business. Unfortunately, this is one of the main reasons why door drops fail.

The key to finding a reliable, professional direct marketing company is to focus on their morals

How do you know you’re not relying on a distributor who’s being paid minimum wage? All of your planning, designing and printing is in the hands of somebody who is perhaps not being paid enough to care about whether or not they deliver to every single house or miss a street or two. You’re dependant on the morals of that distributor.

However, you can easily turn this around by considering these factors:

  • How are the distributors paid? Are they paid hourly or by the number of leaflets they deliver each day? If they’re paid by the hour they’re more likely to be more committed to completing their deliveries than distributors who are paid by quantity of leaflets delivered.
  • Are the distributors supervised and if so, how? For example, we subscribe to a digital A-Z Maps service that gives their distributors access to clear, up-to-date maps for maximum efficiency. If distributors have to rely on photocopied maps, it takes them longer to find addresses, which reduces their productivity
  • How is the distributors’ work monitored? Features such as satellite-tracked vans and real-time data logging benefit both you and the supplier

All in all, sourcing the right door drop company does involve taking a chance and putting your trust in human nature.

However, there’s a lot to be said for doing your research, delving beyond the initial facts and asking the right questions from the outset, it’ll save you a lot of time in the long run and help you achieve the best return on your investment.