Door drops can be as local as a few streets in your town or they can cover every household in the country. They play a fundamental role in:

  • Promoting start-ups or entering new markets – launch yourself through the letterbox;
  • Extending existing databases – find new customers;
  • Steering customers into new shops;
  • Reaching a large audience cost-effectively;
  • Sending samples to a wide audience – there’s no easier way to get your product into a customer’s hand;
  • Supporting other advertising activity, as part of an integrated campaign.

Items can be delivered by local postal staff, via teams of leaflet distributors or as an insert in free local newspapers. They can come in all shapes and sizes. Targeting software can allow you to select geographic areas where your campaign is most likely to be successful based on profiling current or prospective customers.

Used well, the door drop is a very powerful piece of advertising. Its key strengths are:

  • You have space to educate and persuade your customers using detail. And, of course, you can include samples, steer to store, and ask their opinions too, all cost-effectively;
  • You can use it as a response channel inside integrated campaigns. Combine door drops with other marketing activity to convert awareness into action;
  • You can collect data for use in future activity. Include a short questionnaire or prize draw to gather names, addresses and other intelligence on your new customers.

Leafleting is a popular marketing method for small businesses – and with good reason. Door-to-door marketing is simple and affordable and can bring in new customers and boost sales. Also known as door-drop marketing, leafleting involves delivering unaddressed flyers to homes in your area. If you offer local services, such as takeaways, taxi services or gardening, then leaflet distribution is an ideal way to spread the word about your business. When it comes to launching a new venture, such as a shop or restaurant, door drops are especially effective.

Leafleting is essentially about mass marketing on a local scale. You are telling everyone in your area about your product or service. What’s more, you can select delivery areas to ensure you are reaching your target market, such as families or affluent consumers.

Flyers can be used to achieve a number of business goals: acquiring new customers, increasing sales, highlighting a special event or promotion and delivering money-off coupons. You can even distribute catalogues or samples of your products to boost sales.

Leafleting is often seen as an affordable alternative to direct mail. The two marketing methods have their own pros and cons. Both techniques deliver your marketing message directly into the homes of potential customers. But direct mail, which is more personalised and targeted than leafleting, does get higher response rates. However, leaflet delivery is significantly cheaper and the actual cost per response for door drops is often lower, making leafleting more cost effective.

Door drop gets your message into someone’s home in a far more powerful way than the background noise of other types of advertising.

  • The same marketing material delivered as inserts in magazines and newspapers is much more commonly thrown away without being read.
  • People respond positively to door drops containing offers or useful information.
  • Your door drops can be targeted, ensuring they’re only delivered to households likely to be responsive to your message.
  • Increasing postal costs make hand-delivery particularly attractive.

Using conventional post imposes limits on your presentational possibilities.  Text and images can only be used in tightly prescribed ways, but with door drop you can be as creative as you like.  This gives you the freedom to create attention-grabbing effects which ensure your mailings are read.

The cost advantages of door drop can sometimes be increased even further by combining your delivery with those from other companies.  And because Sharp Cat’s comprehensive services provide the complete door drop package under one roof, the process is straightforward; your communication is printed, prepared and delivered anywhere in the UK, making your door drop simplicity itself.

If you haven’t considered the benefits of door drops for your company or if you’d like to discuss the options for a campaign, contact Sharp Cat to find out more.