TAGS & Analytics

GTM, GA4, AA, CDPs & BI’s

I’ve 20 years experience in roles operating as a website product owner, trading manager and marketing manager, growing brands such as Hotel Chocolat, Radley London and Manchester United. During this time i have developed a deep apprectiation for the use of data and weekly automated reporting for trade meetings and leadership KPIs. There are a number of different areas of analytics i have knoweldge of within Google and Adobe Tag Manager implementations for enhanced eCommerce; Web Analytics, such as Google Analytics or Adobe Analyics. Conversion analytics such as Content Square. Marketing Channel Analytics such as those specilaising within SEO, PPC, Affilaiets, CRM, Social, Paid Social etc. Customer Analytcs, understanding customer databse with More 2 and Lytics for LTV. And Product Analytics.

Conversion Analytics

Content Square & Hotjar

Website Analytics

Google Analytics & Adobe Analytics

MARKETING Analytics

SEO, PPC, Affiliate, Email, Social, Paid Social

Customer Analytics

Lytics & More 2